Business solution
Rebrand or reposition
Reposition the company and carry the decision into an identity, website and operating system without creating new implementation debt.
Start a projectWhat is getting in the way
The business has changed, but its category, story or customer experience still reflects an earlier version.
This may be the right path when
- Growth has outpaced the current brand
- A merger, new strategy or changed audience
- The website no longer supports the business
What useful progress looks like
- A defendable position and transition plan
- A flexible identity system
- A website and content model ready to operate
The work this can include
Four movements. No hand-offs.
- 01Discover
Evidence, constraints, users, systems and commercial goals.
- 02Define
A written point of view: what is being solved, for whom and why.
- 03Design & Build
Identity, experience and implementation progress together.
- 04Deliver & Scale
Launch, measure, document, improve and transfer.
Before we start
Does a rebrand require a new website?
Not always. We first assess the content, platform and experience constraints so the identity is applied where it adds real value.
How is existing equity protected?
The rebrand strategy makes the valuable recognisable assets, risks and transition choices explicit before design begins.
Bring the problem worth solving
Tell us what is changing, what the work needs to accomplish and why now.
Start a project